Product services – what sells, and who buys it etc.

Vision of organisation – what the organization wants to achieve, etc.

Objectives and plans of organisation – what the company plans and aims for, what they want to achieve. (

Competitors – people within a similar market that you are competing against. (TWO PEOPLE STARING IT OUT)

Customers – the buyers (PICTURE OF PERSON WAITING)

International and national market trends – keeping product up to date within either the country’s market trends, or world’s market trends. (WORLD WITH CURRENCIES)